2009 Ford F150 (from Automobile Magazine)
... Yet Ford is doing its best to position the F-150 for the new reality. Just before the 2009 model's launch, the company cobbled together the new, more fuel-efficient SFE model, which is rated at 15 mpg in the city and 21 mpg on the highway. And rather than apologizing for the F-150's size (and trust us, it's big, and it's an inch taller than before), engineers highlight the truck's increased capabilities by implying that it would make a good replacement for an aging heavy-duty pickup. Well, OK. The flip side of that message, though, is that if you aren't looking to tow a trailer or haul heavy loads on a regular basis, the new F-150 might be too much truck for you. The coil-sprung 2009 Dodge Ram is much more comfortable for daily driving and offers all the capability that most people will ever need in a half-ton truck.
Still, bragging rights are bragging rights, and the Ram can't hold a candle to the F-150's 11,300-pound maximum towing capacity, which is achievable when you pony up for the 5.4-liter V-8 and its six-speed automatic transmission. The upside of that powertrain is 310 hp and 365 lb-ft of torque. The downside is an EPA rating of 14/18 mpg in four-wheel-drive guise.
Another bragging point is the pickup's well-turned-out cabin, which is almost as quiet as a luxury car's due to extra sound insulation. The King Ranch model returns for 2009, but its place at the top of the F-150 pecking order has been taken by the sumptuous new Platinum model. With the most luxurious truck interior on the market, featuring brushed-aluminum accents and wood trim, the Platinum ought to placate buyers who mourn the demise of the Lincoln Mark LT, if such people exist.
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