LINCOLN MKS COLOR PALETTE DENOTES QUALITY, LUXE (from Ford Media)
... For the palette of Lincoln's flagship MKS, the design team looked not only at the lines of the vehicle, but at trends in architecture, fashion, home furnishings and in the evolution of luxury standards in the U.S.
"We have to look at where the industry is moving, what's doing well, and how it evolves," says Sage, who is also an artist in her own right. "You have to take a holistic approach to design, to look inside and out."
"As a painter and a sculptor, I understand when color is applied to form, what works and what doesn't. You know when it's right. It has to be harmonious. It has to sing. You have to put a product out there that people know just feels right," she says. "Maybe they don't even know why they love it - they just know that it makes them feel good."
Color splash - The color of a car speaks volumes, Eiseman says. While there are a wealth of different shades that must be considered, here are some basic messages each color conveys:
Black: Empowered; not easily manipulated. Loves elegance, appreciates the classics.
White: Fastidious
Deep Blue-Red: Some of the same qualities of vibrant red - sexy, speedy, high-energy and dynamic - but far less obvious about it.
Light to Mid-Blue: Cool, calm, quiet.
Dark blue: Credible, confident and dependable.
Silver: Elegant, futuristic, cool. ... Read the article
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